insight1112v2_insight 10/12/2015 18:13 Page 1
INSIGHT TV looks
to a UHD future
T
ERN’s INSIGHT TV is a channel
dedicating to bringing an all 4K
UHD line up of extreme sports
and factual entertainment shows to a
wide audience.
The rain storms that brought flash floods
to Cannes at the beginning of this year’s
MIPCOM TV programme market didn’t stop
INSIGHT TV’s spectacular launch in a
specially built pavilion on the Croissette –
even though it was touch and go.
Guests to the party, and visitors
throughout the market, could follow a red
carpet all the way from the Palais to the
pavilion in front of the Grand Hotel. What
they found at their destination was a new
concept in TV; a channel devoted to an all
4K UHD output on SES featuring
documentaries, extreme sports and all kinds
of factual entertainment shows, many
specially
commissioned.
INSIGHT TV
is produced by
TERN – TV
Entertainment
Reality Network
based in
24 EUROMEDIA
Hilversum in The Netherlands, and
Advanced Television met up with Mariam
Zamaray, the CEO,
shortly after the
launch.
Zamaray (right)
says: “TERN is the
foundation from
which we have built
INSIGHT. We have
produced over 200
hours of UHD content
so far. We also have
talent management
and music publishing
within the business so
that we control all the
rights for the music
for our content. This
is important as we
have the OTT platform that supports making
the channel so interactive and dynamic and
we didn’t want to run into any rights
problems as exploit all possible platforms,
including supporting formats so mobile
operators can make all our content
available.”
INSIGHT TV represents UHD without
compromise, so maximum bitrates and
frames per second. Zamaray says they
support several workflows to bring this
amount of UHD in different formats to the
screen. “We started only 12 months ago and
it would have not have been possible without
the support of the production companies in
the journey – there was a tremendous
amount of new research involved, for
instance to decide what cameras to use, and
“We have produced over 200 hours
of UHD content so far.”
how many cameras we should use for these
different formats.”
“We have very good technical partners in
United and their team. There have been
many new challenges to overcome working
exclusively with UHD; storage for example.
United have built for us our own portable
storage capability, the size of a backpack,