elemental_elemental 21/05/2015 18:34 Page 1
It’s cool to be Elemental
Elemental Technologies is
a leader in Software
Defined Video and it has
been named a Cool
Vendor by Gartner.
Advanced Television
talked to John Nemeth,
VP EMEA.
those encoders can also do packaging – HLS,
Smooth, DASH - but we also now offer an
origin server which will do just-in-time
packaging on the fly. So where before you
may have
had to
encode
four sets of video assets for HLS, Smooth,
DASH and Flash, for example, using up four
times more storage than you need because
you’re saving one of each asset. Now we can
“We now have over 500 customers worldwide.”
oftware Defined Video – a term
we first coined and has been
adopted by others – outlines our
approach to encoding, transcoding and
beyond to packaging in the software
domain, so users are no longer tied to a
very fixed hardware platform.
Software is very agile, particularly if you
are in charge of the software stack and you
have a rich API for others to tap into for
decision engines and the like, and as things
S
“Software is very agile.”
change people can move quickly; for example
the recent Google announcement it was no
longer supporting Silverlight on Chrome so
everyone needs to start looking at DASH and,
maybe, common encryption with Widevine:
we already offer this in our product and
people with a software based solution can
move very quickly across to this.
Ours is a software product and we can
supply a box for you to run that on,
normally with integrated GPUs
(Graphic Processing Unit) to accelerate
processes, or a lot clients have an install base
of blade servers with CPUs and the product
will run on them, or we can supply as a cloud
based subscription service on a pay-as-you-go
basis which can be ramped up or down as the
user requires.
Or it can be a mixture of all the