coverstory_cover story 21/05/2015 18:35 Page 4
“A way to
expand the
TVoD market is
to use ElectronicSell-Through.”
Simon
Trudelle,
NAGRA
high quality content,” argues Simplestream’s
Finch. “Look what has happened to iTunes
and the decrease of downloads and the rise
of Spotify. I see that happening in the same
way for TV.”
THEORIES. According to Viaccess-Orca’s
Nochimowski, there are a few theorie