coverstory_cover story 21/05/2015 18:35 Page 2
content that they don’t want in order to
watch the limited content that they do want
to watch then they will begin to look for
alternatives, and in today’s
world there are more and
more alternatives to
choose from.”
For markets that are
more price sensitive than
in the UK, for example, he
is not sure that
broadcasters will get away
with charging such large
subscription packages.
“Accordingly, a low entry
point combined with premium subscription
or VoD packages are likely to be more
prevalent. In any event and in all markets,
the power and influence of OTT providers
(large and small) is only likely to increase.”
YOUNG. “Do not forget that the on demand
space is very young, and we’re still
experimenting with what works,” warns
Miles Weaver, innovation lead, Piksel. “I do
not think we’re a long way off from seeing
linear, broadcast content from being trialled
by some enterprising broadcaster. It’s all
about where the audience is. Currently, the
audience is still largely in front of the
television, but the drift to on demand
viewing increases every year, so it’s only a
matter of time before we see broadcasters
trying to retain viewers by making linear
content available through an on demand
service. Sky is already well underway in
doing this for a subset of popular channels
for Now TV, sure it’s a standalone service,
but it’s all Sky’s content,” he no ѕ̸)