Euromedia July August - Page 24

coverstory_cover story 14/08/2015 09:25 Page 8 modularity, enabling shorter time to market for new technology breakthroughs. In order to benefit from these advantages, the operator must be able to work directly with each of their SoC suppliers and OEMs to implement the operator controlled root-of-trust. NAGRA: NAGRA is securing RDK deployments and PoCs in Europe. Red Bee Media: All initiatives to increase interoperability and deliver some level of standardisation are to be welcomed. We endeavour to support a wide range of operating environments with our services. S3: We are passionate supporters of RDK. We believe that the shared source collaborative approach that it is based on represents a great opportunity to accelerate our rate of innovation as an industry. We are providing system integration services to device manufacturers and technology vendors to assist them in bringing RDK-based solutions to the market. This is in addition to our responsibility for operating the RDK code management facility through which licensees access and contribute to the ongoing evolution of the official RDK code base. SoftAtHome: SoftAtHome is part of the RDK community. We are in discussions with some of the major RDK contributors to develop the relevant technologies. The goal of SoftAtHome is not to develop specific technologies, but as far as possible make use of existing standardised components. Technicolor: We were one of the first companies to sign the RDK agreement several years ago, and we have been working with RDK since that time for our network service provider customers who require or are best served by RDK technology. Euromedia: Any other general observations/predictions for the sector? ABOX42: The biggest challenge we are going to solve is the trend for operators to combine their services with fast moving retail offerings like VoD and SVoD services. The challenge lies in giving 3rd party services the same security, manageability and upgradeability as the traditional TV services. AirTies: The trend toward content massively streamed in every corner of the house is clear. Albis: For operators building a new economy of scale, we see hosted cloud solutions based on cloud and web technologies, and offering white label services, becoming more and more important in reducing OPEX and CAPEX. Alcatel-Lucent: Before they can deliver what viewers want, MSO networks must be effectively scaled for any screen. Innovations in IP video architecture, paired with high capacity PON/fixed access solutions, will allow MSOs to respond to the challenges listed above and embrace the opportunities. By 24 EUROMEDIA ultimately migrating to IP video, MSOs can realise the full potential of cloud TV where advanced video services are hosted in the cloud and streamed to consumer-owned devices over a unified IP video/CDN infrastructure. EKT: The STB market consolidation has made the biggest players even bigger. This is good news for the biggest operators who are also consolidating. But worldwide there are many quality operators that will now loose the focus of the top STB vendors. We see that this market segment needs a new generation of partners that are flexible enough to handle the diverse requirements yet large enough to deliver high volume STB units are an attractive price point. Entone: Smart devices and home connectivity are changing the way consumers discover, watch and share the television experience. More than half of TV viewers use a laptop or smart device while watching TV, and 2/3 of TV viewers use some OTT video application at least monthly. As these trends continue and new trends emerge, it’s clear the STB has to evolve to remain relevant. At the same time, until all video is delivered from the cloud directly over IP networks, there will remain the need for devices that adapt legacy video, encryption and storage to work with smart devices. Freesat: To meet the demands of consumers and the economic realities of content providers, television services are going to be provided into the home in a variety of ways for the foreseeable future. However this needs to be presented to consumers in a consistent way on any device they choose to view the content on. The challenge for the industry is to merge these content sources together. This requires common rights for consumption in the home and a common measurement approach so every view can be appropriately monetised. NAGRA: Speed of Change - This is becoming another problem for CTO and consumer alike. While the coming together of the Internet and Broadcast worlds seems logical, there is a fundamental difference in the two technologies. The broadcast world has a certain constant and we can still receive TV signals on very, very old television and STB/CPEs, however, the Internet multi-media domain has seen devices (computers and companion screens) develop rapidly and then just as quickly fail to do the job they were first intended for. Netgem: We do not have a strong presence in the USA, and RDK seems mostly centred on the USA at the moment but we are watching and will be ready to adapt, in a similar way to what we have done for HbbTV in Europe – that has allowed rapid deployments of the best On-Demand applications such as BBC iPlayer or YouTube. Red Bee Media: The way that we experience television is still evolving and the distinctions between linear and OTT are blurring as we time, place and device shift. The flexibility and data insights that IP delivery provides are not yet fully realised so it is important that we continue to experiment and innovate. Rovi: It’s a great time to be in the pay-TV sector. While the industry continues to consolidate, the end consumer continues to look to consume the best quality content in a place and time that suits them, no longer bound by a traditional schedule. This presents a great opportunity across the value chain as the industry evolves to meet these needs. S3: We expect to see continuing growth in the use of software and software development methodologies across the sector. An increasing number of features traditionally [\[Y[