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technology providers to ensure that content
can be delivered securely both inside and
outside the home. The industry transition to
high quality 4k UHD entertainment and TV
everywhere is naturally driving more robust
security requirements and we will continue to
work with our partners to provide the most
secure solutions available during this
important transition.
Conax: While there are some huge
advantages on using the cloud for scalability
and elasticity, there is no doubt that there are
some security challenges on using cloud
technology. In the last couple of years we’ve
seen examples in the industry of data breach
of private data, and hackers getting into cloud
systems. To ensure content security and
content revenue, each step in the value chain
has to be properly secured. This can only be
solved by working closely with the content
industry, technology partners and providers,
and securing the content all the way from
production to consumption, while ensuring
that the usability for the end user also has the
highest focus and priority.
Entone: Protecting content from piracy and
service theft are of utmost importance.
Industry standard techniques are available for
securely transmitting content among smart
devices in the home.
Freesat: The pay-TV industry has been
successful in securing content in the most
challenging of environments (one way satellite
broadcast). Securing content in a connected
world has different challenges but these can be
overcome. The latest is content sharing, which
can be combated through device-level water
marking. However, piracy can only really be
addressed if everyone in the industry works to
the same security levels. If the content owners
impose security requirements on one gro