Euromedia July August - Page 21

coverstory_cover story 14/08/2015 09:25 Page 5 streaming channels on our platform that offer broadcast, premium, on-demand and OTT services. We don’t prefer one over the other. On top of that it is crucial to then make the platform easy-to-use for consumers, so all these services can co-exist. Being able to search for content across various channels and centralised billing so consumers can subscribe to services and rent movies by pressing a button make it easy for users to find and purchase content from different sources. All this leads to increased consumer engagement: an average Roku customer streams 50 hours of video per week. Rovi: As we move further into the world of multiple content sources, the consumer needs to be quickly guided to the content they are looking for or they will give up. In a recent global customer survey, Rovi found that 84% of people have turned off their TV because they can’t find anything to watch, with 20% of those doing so on a regular basis. S3: The biggest challenge standing in the way of providing the rich blend of content that today's subscriber demands continues to be rights related. The technology exists to seamlessly blend linear, on-demand, cloudcached, network-cached and OTT all into beautifully integrated offerings to subscribers. SoftAtHome: We have invested into our Universal Video Player technology. The value we bring is a software solution compatible with all the different streaming technologies that can be found in broadcast networks (DVB-C/S2/T2), multicast IPTV on demand http and RTSP, or Adaptive streaming OTT (Smooth Streaming, HLS, Dash). It also manages different security technologies in parallel, including CAS and DRM. This is a concrete example where the embedded STB software has a key role to play in interoperability for a global network. Technicolor: Operators need to support all different types of content but also deliver it across different types of network. This means that, in many cases, they need to re-examine their overall user experience approach. Seamless swapping between different content sources and devices will become even more critical. Operators need to offer high performance Wi-Fi in the home and also be able to deliver content across different networks. All this needs to be done while also maintaining conditional access and multiple device support. Euromedia: Who controls the gateway to the home? Where does the responsibility for ensuring quality lie? ABOX42: The Home Gateway can either be a retail product or supplied by the operator. The operator solution offers the best quality of service for the end user, since quality of content and services is the core competence of the operators. With the new products from ABOX42 operators can combine their services with retail services in a simple way. This gives them the best of both worlds. ActiveVideo: Ultimately, the gateway is controlled by the network provider. Responsibility for content is shared, with content providers liable for source video quality and service providers responsible for network performance. AirTies: Broadband operators will continue to control the gateway to the home, but it may not be such a strong control of user content as it was in the past. Consumers will mostly rely on fast broadband and then choose the content from whoever has the best offer. Most likely they will pick up from multiple sources and content providers will face an increasingly open and challenging market to establish their leadership. Albis: Having control of the gateway — instead of several devices throughout the home — makes it easier for operators to provide good customer support and operational excellence. On the other hand, media gadgets can be different kinds of devices not under operator control, which increases complexity. Alcatel-Lucent: With virtual home gateway, service providers can streamline service delivery, turn on new and innovative services more efficiently, increase revenue, and lower CAPEX and OPEX for existing and new services. Virtualisation of Home Gateway functions enables faster time to market for new services. It also assures faster evolution to new technologies, such as IPv6. Just as important, virtualisation enables a centralised management model that simplifies service deployment and troubleshooting. Amino: Increasingly, we are seeing the operator control the gateway into the home one of the key reasons why the STB remains a central component in their service delivery model. However, ‘quality’ must be delivered throughout the value chain. In providing the ‘end component’ in the entertainment delivery chain we have to ensure that our software can receive and display content seamlessly. We’ve integrated technolo