Euromedia July August - Page 14

euro news_news 14/08/2015 09:23 Page 6 Lebara Play OTT for migrants elecoms provider Lebara, best known for calling plans to enable migrant communities to connect, has launched Lebara Play, which aims to bridge the content gap by providing a new entertainment service for migrants. The service claims T “We’re delivering on our plans to disrupt the existing entertainment landscape.” A ccording to Thierry Fautier, vice president of video strategy at Harmonic and president of the Ultra HD Forum (below), as the television industry inches closer to completely adopting Ultra HD (HD) for video production and to be the only multiethnic entertainment service bringing together free and premium, fully-licensed content in 13 languages in one place, without longterm commitments. Yoganathan Ratheesan, chairman and CEO of Lebara Group, said the company had been working behind the scenes for the last two years to put together the service, which unshackles the migrant consumer from extensive commitments in terms of contractual commitments, often entailing separate agreements and cards for a range of backwards compatibility scheme needs to be created in order to support Phase 1 TVs (HDMI 2.0 capable),” he advises. “Moreover, the industry needs to properly define UHD production and delivery workflows. Ultimately, an endto-end ecosystem should be channels, or even the purchase of set-top boxes and satellite receivers. “Serving the migrant community is at the core of everything we do at Lebara,” said Ratheesan. “While the need to call loved ones is never far away, as new locations become home for our customers, different needs such as financial services and entertainment become more important. Lebara Play is an unrivalled service designed for an under-served community; and the launch proves that we’re delivering on our plans to disrupt the existing entertainment landscape and diversify our communications business.” Company executives stressed that all Lebara Play’s content is 100% legal and licensed, which not only produces a consistent and high quality us