Euromedia Jan/Feb 2014 | Page 30

cabsat_cabsat 26/02/2014 18:22 Page 1 CABSAT ABSAT, the leading professional content management event in the Middle East, Africa and South Asia (MEASA), has made an alliance with the USA’s National Association of Broadcasters Show (NAB Show) which it says will see the world’s two biggest industry show brands in their field collaborate on a world-class content management conference programme covering the latest trends, technologies and innovations in the global broadcasting and media market. The CABSAT-NAB Show conference programme will roll-out alongside a range of additional new features, technology demonstrations, knowledge exchange platforms and themed exhibiting zones – such as the Content Delivery Hub, a sector focused on Over The Top (OTT) technologies delivering ‘anywhere, anytime’ digital and video content - at CABSAT’s milestone 20th anniversary show – running March 11-13 at Dubai World Trade Centre (DWTC). Run over the show’s first two days, the conference programme will feature daily keynote speeches, state-of-the-art industry reports and technical programmes, as well as panel discussions focusing on the latest trends and developments shaping global and regional markets. Sessions will also address the industry’s global transition to digital broadcasting, how these developments affect the digital media and entertainment landscapes, as well as potential avenues to monetise multi-platform services. COMMITMENT. “In-line with CABSAT’s wider modus operandi, our partnership with NAB Show will provide context for major international content management providers eyeing opportunities to accelerate the future development of MEASA’s content management markets,” said Trixie LohMirmand, SVP, exhibitions and events management, DWTC, organiser of CABSAT. C SELECTED EXHIBITORS Broadpeak Stand A6-33 The video content delivery specialist will showcase a comprehensive line-up of content delivery network 30 EUROMEDIA A new conference programme and themed ‘hubs’ await visitors to Dubai as the MEASA region’s leading show celebrates its 20th anniversary. “This new development underscores CABSAT’s 20-year commitment to deliver the greatest return on investment for our global exhibiting communities and increase their engagement with MEASA’s leading decision- makers in the creation, management and delivery of entertainment and news content,” added LohMirmand. The CABSAT-NAB Show collaborative conference programme will leverage NAB Show’s unparalleled US network of industryleaders and will assist NAB Show to realise its global strategy of enabling its association members, exhibitors and suppliers to explore and execute new business opportunities in rapid growth regions embracing new media technologies and digital solutions. With profit and revenues from mobile penetration rates amongst the world’s highest, rapidly increasing deployment of satellites, tremendous growth of Free-to-Air TV channels (CDN), live, and video-ondemand (VoD) server technologies that address operators’ most critical needs: the ability to deliver video over cable, IPTV, OTT, and mobile networks in the most cost-effective manner possible while ensuring the highest possible quality of and huge investment in locally-produced media content, MEASA is viewed as a major growth territory for international production houses. PODS. With 20 of the region’s most innovative providers exhibiting from turn-key pods, the Content Delivery Hub - a sector focusing on Over The Top (OTT) technologies that facilitate the delivery of video or digital content via Internet Protocol and purpose-built platforms for ‘anytime, anywhere’ consumption - will also feature an open-air presentation theatre for live demonstrations. Additionally, the Content and Studio Hub – providing live-feeds, alert