Marketing and PR Committee executive team
Assel Karaulova
Co-Chairperson, PR / EUROBAK Marketing & PR Committee
President, Kazakhstan Press Club / CEO, PG Communications
Assel has more than 20 years of experience in public relations/education, communications, issue/
crisis management and marketing communications, as well as extensive consulting and training
experience. Assel is a very well recognized and respected professional in communications. She is
board member of IPRA, chairman of the National Public Relations Association of Kazakhstan, vice-
president of the Academy of Journalism.
Viktor Yelisseyev
Co-Chairperson, Marketing / EUROBAK Marketing & PR Committee
Chairperson/ Kazakhstan Media Summit / CEO, Dentsu Aegis Network
Kazakhstan
Viktor Yelisseyev has more than 15 years of experience in the media industry. Currently Viktor is
CEO of Dentsu Aegis Network Kazakhstan, part of a multinational media and digital marketing
communications network. In 2016 Dentsu Aegis Network Kazakhstan was recognized as an
'Industry Leader' by the annual National Business Rating of Kazakhstan. Viktor Yelisseyev
awarded 'Star of Fame. Kazakhstan’s Economics' and International prize in literature named
after Leonardo da Vinci (Russia) for his first novel 'Mediagreh'. Viktor Yelisseyev is also well
known TV producer, business trainer, personal branding expert and doctoral candidate, Doctor
of Business Administration, SBS Swiss Business School in Zurich.
Tatyana Soldatenko
Deputy Chairperson / EUROBAK Marketing & PR Committee
CEO / ADC Agency
Tatyana Soldatenko have been working in marketing sphere last 18 years. It incorporates
the creation, development, and run of commercial, cultural and social projects in Almaty city,
Kazakhstan in collaboration with various international participants. The current position as a CEO
of marketing communication agency – ADC Agency let her to be involved in different stages of
projects from strategic plan development based on assign targets, to project realization and post
evaluations. Tatyana’s experience covers very different marketing channels including digitals,
creating and drive omnichannel campaign for local and global companies in Kazakhstan. Her
background lets her to see the grain in consumers’ insights, needs, and demand for building
marketing campaign, specialized in CRM and loyalty program. Tatyana took participation in special
education program in USA and Japan and has UK Diploma in Direct and Interactive Marketing.
Aidos Smailov
Deputy Chairperson / EUROBAK Marketing & PR Committee
Senior Manager of External Affairs / Philip Morris Kazakhstan
His career began in 2001 as an assistant teacher at the Kazakh Ablai Khan University of International
Relations and World Languages in Almaty. He then worked for the Macaulay Land Use Research Institute
in Aberdeen, UK. In 2005, Aidos joined the Eurasia Foundation in Kazakhstan where he focused on the Local
Communities Development Program. Since 2008, Aidos has worked at Philip Morris Kazakhstan (PMK).