EUROBAK Annual Membership Directory 2017-2018 EUROBAK Catalogue_short_2017 - Page 22

Education: eurobak Universities of practical knowledge The main goal of the project is to increase the level of practical knowledge and skills in HR and marketing and PR of the university’s graduates. Within the framework of the HR and Marketing & PR project, the heads of major international and kazakhstani companies conduct a series of practical sessions with the students of 3-4 year of Almaty universities. During the lessons, the emphasis is directed to the practical application of tools and techniques in these areas. The total number of participants in the project is 35- 40 people. Основной целью проекта является повышение уровня практических знаний и навыков по управлению персона- лом и по маркетингу и PR выпускников высших учебных заведений. В рамках проекта HR и Marketing & PR руково- дители крупных международных и казахстанских компаний проводят серию практических занятий со студентами 3-4 курсов университетов. В ходе занятий акцент направлен непосредственно на практическое применение инструмен- тов и техник в указанных направлениях. Общее количество участников проекта – 35-40 человек. • Marketing & PR Speakers / спикеры Tatyana Soldatenko Assel Mukhamejanova Alexander Ruzanov Viktor Yelisseyev President, BRIF Research Group CEO, Dentsu Aegis Network Kazakhstan Aidos Smailov Assel Karaulova Regional Marketing Manager, Nestle Food Kazakhstan CEO, ADC Agency (Curator of the project) Natalya Yeskova Victor Kovalenko Corporate Communications Manager, Kcell EY Sustainability and cleantech services Leader in Kazakhstan, Ukraine and Belarus Senior Manager External Affairs, Philip Morris Kazakhstan President, Kazakhstan Press Club • HR Speakers / спикеры Philip Rybakov HR Director, JTI Kazakhstan Natalya Bekbatyrova HR Director, PwC Oibek Khaitbaev HR Director, Wrigley 20 Anton Volkov Senior HR Business Partner, British American Tobacco Kazakhstan Natalia Kurkchi Director of regional expansion, Antal Russia and Antal Kazakhstan Maria Lyubushkina HR Manager, Philip Morris Kazakhstan Tatyana Kovaleva Senior Consultant, SHL Kazakhstan Tatyana Kovzalova Asya Kalinkina HR Business Partner, Efes Kazakhstan Human Resources Director, Kcell JSC