EU Leadership Magazine EU Leadership Mag Dec 19 | Page 23

“I recognized that I needed to build a business with a soulful edge! Not
just for me, but for all the women who are rising up and allowing their
voices to be heard now.”—Laura Parkinson
Laura realized a simple truth: she
needed to put soul back in her
business. She describes herself as an
empathetic and highly sensitive person.
She was used to trusting her intuition,
but somewhere along her business
path, she stopped listening to the voice
inside herself. Rather than trusting
herself, she tried doing her business
like the people around her. Now, she
determined to look inside in order to
get her business back on track.
She started tuning into the energy
of her business partners and team
members. “When I took myself out of
the equation, I realized I could coach
my team to find the answers they need
within themselves.” It worked and
turned her team around. Now Laura is
passionate about helping other women
feel empowered. “I wanted to build the
kind of business that I could be truly
proud of,” she explains. “One that is
full of women like me—women who
are sensitive, intuitive, and heart-led
changemakers.”
She sees too many women beat
themselves up for things that don’t
go right in their business, and too few
acknowledging the things that work well.
And that is a difficult place to try and
build a business from. Speaking from
her own experience, she understands
that “it drains your energy like a sieve.”
STA R T W I T H LOV E
Laura’s biggest business lesson has been to love herself first. It might
seem odd, but she explains the dramatic shift it made in her business:
“I am my business. If I love myself, my business is loved too. Loving yourself
first can be a difficult lesson to learn, but I believe that this is at the core of
building a business you can truly love and that loves you back. When you
give yourself permission to put yourself first, you attract partners who also
love themselves. You feel free to show up in this world as yourself, and this
makes you a magnet for more people, experiences, and opportunities that
mirror this back to you.”
Her advice to other female entrepre­
neurs is to lean into intuition. “Stay true
to who you are,” she recommends.
“It doesn’t mean that you’re suddenly
free from mistakes or struggles, but
the mistakes and struggles are now
opportunities for expansion and
creation. It’s a simple shift, but a
profound one. And from this place,
business is fun, fulfilling, and soulful.”
Results not typical. Average earnings are less. See dōTERRA Opportunity and Earnings Disclosure Summary on doterra.com.
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