Business Principles
Behind
the Curtain
I
n the month of July Kenya experienced one of the
annual global summits dubbed GES2015. The Global
Entrepreneurship Summit. The summit which also
encompassed an entrepreneurs expo, was further
complicated by the presence of the President of the
United States of America, Mr. Barrack Obama hosted by the
President of the Republic of Kenya, H.E. Hon. Uhuru Kenyatta.
the company has to evaluate the viability of such an expo; who
will the exhibitors be, where will the expo be held to have the
largest number of visitors, should it be a Business to Business
or Business to Customer, should you generalize or specialize
by industry, has a similar expo been held, what was its success,
how will you do it differently, what do you want to achieve, is
this a one-time event or do you want it to be periodic?
With the perfect execution, even one who has no experience
in the planning, execution and management of such an event
would not make the observation that it was an easy task. It took
many players – food caterers, tent suppliers, taxi/ cab operators,
mobile phone companies, Internet Service Providers, cleaning
companies, public address system suppliers