accommodate golfers of various ability
levels, from the complete novice to the
established player. The second requirement
was to ensure that Leon’s team had the
environment and the numbers of guests
that would allow them to engage and
interact effectively. And for this kind of
event, size really does matter! Overly
large fields, unsuitable programmes and
unwieldy formats make it impossible to
generate meaningful personal contact with
guests. If it’s about personal contact,
then let me ask you: if you want to
feel special and singled out, would
you prefer to be invited to a dinner for
twelve people or one for two hundred?
Another related question: what is the
optimum number of people attending any
event that will provide your company and
staff with the ideal opportunity to make
meaningful contact with all of them? Many
companies are tempted to invite too many
people to an event or function because
they are scared of leaving people out.
When faced with the numbers problem, I
recommend a number of smaller events
rather than a single big one. The increase
in logistical costs is more than offset by
the quality of contact and the return on