Choose a suitable playing and scoring format . Team events ( either better ball or four-ball alliance ) are always popular – and never use medals as the scoring format .
Make every player a winner before they have even teed off with a good-quality gift pack , and brand it discreetly . It still amazes me how many companies think that their clients are going to want to walk around in golf shirt which looks like a billboard ! Keep the number of prizes down , but make them of really good value .
Finally , choose a venue that suits your brand , company image and needs , And it must match the players ’ abilities . The Gary Player
Country Club is a brilliant test of golf , but not necessarily for the average corporate golfer who plays three of four games a year , especially if you want him or her to actually make it back to the clubhouse at the end of the day .
I can offer a specific example . In the 2000s Leon de Klerk , the head of SABC Radio ’ s business development section , requested me to design an event series which would enable his department to market its radio product to clients in the SABC ’ s various regions . As part of this initiative , Leon also saw a sports development opportunity through which the SABC could introduce golf to the relatively new black South African management staff with various key clients and target customers .
The first requirement was to create a programme that could
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