EssLeadershipMag_Issue43_Brady_2 | Page 16

NEW dōTERRA DIAMOND Katchie Ananda BOISE, IDAHO, USA ALONG FOR THE RIDE “I try to welcome failures and setbacks. I view them as opportunities to step back and think, What can I learn from this? How can I refine my communication and my techniques to be a better leader?” Those who know and work with Katchie value her creativity, passion, and authenticity, which she has developed from years of teaching yoga. She also instills in her team the importance of these attributes when building a dōTERRA ® business. She says, “I encourage them to find their most authentic way of sharing the oils and practices that are helpful to them and their families.” It’s important to Katchie for her and her team to be genuine and true to themselves in every situation. Despite having years of building her business under her belt, Katchie still finds herself getting nervous before teaching a class or talking to a stranger about essential oils. She says, “I still feel out of my comfort zone on a regular basis—it’s part of the necessary stretching that occurs when we push ourselves. I continue teaching and sharing the oils because of my deep belief that anything worth pursuing can and will take you to your limit at times. The first step is to breathe and normalize the discomfort.” Katchie dissolves self-doubt by welcoming discomfort. “Doubt can really freeze you out for a long time. The antidote to doubt is having a good teacher, which for us is having a good upline.” Just as she relies on her upline in times of struggle, she encourages her team to rely on her. Katchie has gotten to where she is today with patience and consistency. She says, “Sometimes, we have expectations that something should be moving forward in a linear way. We think that it’ll just get bigger and better and grander every day, but that’s not how it works. You go one step forward and sometimes two steps back. That’s something I really needed to learn. Many people experience failure, or something breaks down, and then they lose faith. But it’s part of the journey to be patient with that backlash because the next step forward will come, as it always does.” Katchie’s genuine desire to better herself and the lives of others has proven to be the secret sauce that has brought so much success. She says, “My Why is to help people. It’s always been that. I ask myself, ‘How can I help people live better lives?’ It’s not necessarily better in any material way, but better in that they’re at peace within themselves.” KATCHIE’S TIPS for addressing concerns about Network Marketing: 1. Be transparent. Address concerns and questions with a level of authenticity and honesty right from the start. 2. Assure them that dōTERRA is different, that the company listens and takes concerns and critiques to heart. 3. Show them how you’re different from other companies through your kindness, passion, and devotion to what you’re sharing. 16 dōTERRA ESSENTIAL LEADERSHIP I APR | MAY | JUN 2020 Image by Tamara Kenyon Photography