essentials
VOL 73 | NO 3
SUMMER 2013
Official Publication for the Educational Products Marketplace
THE
ANNUAL STATE
20.3 million
16.8 million
14.3 million
8.2 million
of the EDUCATIONAL
MARKETPLACE
2005 2013 2014 2015
PROJECTION OF COMPUTING
DEVICES ( DESKTOPS, LAPTOPS & TABLETS) INSTALLED
IN K-12, SCHOOLS ACROSS
THE US - 2005, 2013-2015
AVERAGE SPENDING AT
PARENT-TEACHER STORES
$300+
2012-2013
$550+
$350+
2007-2008
2000-2001
$450+
2005-2006
70%
OF EDUCATORS
PREFER TO RECEIVE
INFO VIA EMAIL
THAN DIRECT MAIL
98%
OF 1000 EDUCATORS
SURVEYED HAVE A
COMPUTER IN THEIR
PRIMARY CLASSROOM