President’s Perspective
last year is the EDmarket Insider
e-newsletter that spotlights member
services.
The other most valued benefit of
membership is the connections and
relationships formed by participation
in EDmarket. First among these is
the important company listing within
the EDmarket Membership Direc-
tory, the industry’s primary tool to
locate the most successful companies
and people in the education market-
place. This tool is saved from year to
year and will soon be a searchable
database to make establishing con-
nections even easier.
Volunteer Leadership
Others have acknowledged a key
way to get in the know and advance
your career is to volunteer on an
EDmarket Committee or Council
and help to set the future direction
of the association. Many lifelong
mentorships and friendships have
been fostered by participants as they
make a difference in the industry.
Forward-thinking members partici-
pate in Peer Groups using video confer-
encing technology to connect and share
ideas on how to grow their business and
deal with specific challenges.
Events
And, of course, there are our popu-
lar industry events: EDspaces and the
SDE National Conference that bring
trading partners together for the face
to face interactions that build lasting
relationships and successful com-
merce. And don’t forget that EDmar-
ket produces a year-round Webinar
Series that is not only well attended
but archived so members and their
teams can have access to valuable
information when they need it.
Marketing Assitance
EDmarket members can take
advantage of connecting with cus-
tomers with discounts on access to
information. SchoolBondFinder
can help you contact those schools
whose jurisdictions have recently
passed bonds for school construction
and renovation while Agile Mar-
keting can help you target the best
contacts for your unique product
offerings.
Lastly, using the EDmarket Social
Media platforms that pull all these
fundamental benefits together keep
you up to speed with industry devel-
opments while staying connected
to the people you need to know to
help your business thrive.
EDmarket, with your support and
help, will continue to build out these
impressive Content and Connections
resources, expanding your indus-
try knowledge and relationships to
create an innovative marketplace that
impacts the ability of schools, colleges
and educators to prepare our children
for the future.
n
Reinvent How You
Sell to Schools
Discover the simpler way to manage all your
education sales and marketing initiatives.
Campus is an all-in-one cloud based solution with:
• Data to fuel your marketing campaigns
• Information to drive your sales outreach
• Powerful tools to accelerate your sales &
marketing programs
See for yourself at edmarket.org/campus.
Ready to start using Campus?
Call 800.395.5550, ext. 2.
essentials | www.edmarket.org 33