President’s Perspective
Membership in EDmarket Means
Content + Connections
BY JIM MCGARRY
EDmarket President & CEO
I
n the last couple of months of
2018 EDmarket staff asked
many of our members to artic-
ulate why they belong to the Ed-
ucation Market Association. By
a wide margin, their responses
highlighted two main reasons for
continuing their membership:
Content and Connections.
This cross section of members
relayed that EDmarket is a trusted
source of original and third-party
content that is relevant, forward
thinking and thought provoking. They
made it clear that the information
available through membership was
making a difference in their business
strategies and customer interactions.
This content comes in many forms.
Research
EDmarket produces primary re-
search such as the recently-published
study on how to sell to and work with
Education Service Agencies and Buy-
ing Cooperatives or the coproduced
study with MDR on how teachers feel
about the impact of space on learning.
In addition, we have research partner-
ships with the Business and Institution-
al Manufacturers Association (BIFMA)
and the Software and Information In-
dustry Association (SIIA) which strive
to quantify the size and scope of the
industry and give members important
data to use in their business planning.
32 essentials | winter 2019
Publications
Members keep up to date on in-
dustry happenings, education trends,
and product innovation by perusing
thought-provoking articles in Es-
sentials Weekly e-newsletter each
Tuesday while getting a deeper dive
into the issues impacting us all in the
quarterly Essentials Magazine. Intro-
duced in 2018, EDspaces Insights, a
monthly e-newsletter of original con-
tent that focuses on the convergence
of pedagogy, space and technology in
the learning environment has gained
widespread readership. Many of the
articles are written by the highly-rat-
ed speakers at EDspaces. And new