Essentials Magazine Essentials Spring 2018 | Page 19

EDchannel Distribution
strike a deal with an ESA to train
their staff, it has a vested interest in
growing your footprint in their area.
Now you have both a vehicle for both
training and growing your business.
All your team needs to do is help feed
information (product updates, etc.) to
the ESA and let them charge for these
value-added services.
Finally, another great way to target
ESAs is to work through the Associa-
tion of Educational Service Agencies
(AESA http://www.aesa.us/). AESA
is a professional organization serving
educational service agencies (ESAs)
in 45 states with 550 agencies nation-
wide. AESA is in the position to reach
well over 80% of the public-school
districts in over 83% of the private
schools, and over 80% of certified
teachers, as well as more than 80%
of non-certified school employees,
with well over 80% public and private
school students. Annual budgets for
ESAs total approximately $15 billion.
AESA’s membership is agency-wide
and includes all ESA employees and
board members.
n
JOYCE WHITBY has been in educational
technology for over 30 years including
roles in professional development, mar-
keting