Essentials Magazine Essentials Spring 2018 - Page 19

EDchannel Distribution strike a deal with an ESA to train their staff, it has a vested interest in growing your footprint in their area. Now you have both a vehicle for both training and growing your business. All your team needs to do is help feed information (product updates, etc.) to the ESA and let them charge for these value-added services. Finally, another great way to target ESAs is to work through the Associa- tion of Educational Service Agencies (AESA AESA is a professional organization serving educational service agencies (ESAs) in 45 states with 550 agencies nation- wide. AESA is in the position to reach well over 80% of the public-school districts in over 83% of the private schools, and over 80% of certified teachers, as well as more than 80% of non-certified school employees, with well over 80% public and private school students. Annual budgets for ESAs total approximately $15 billion. AESA’s membership is agency-wide and includes all ESA employees and board members. n JOYCE WHITBY has been in educational technology for over 30 years including roles in professional development, mar- keting