Essential Install September 2017 | Page 51

Essential Install | Virtual Reality Virtually A Reality The popularity of virtual reality, or VR for short, has exploded in recent years, but the technology comes from a rather humble background, and is a lot older than most people may think. In fact, VR has been challenging the traditional cinematic experience since the 1960s; although only now has the technology developed to such a standard that it can be considered a threat. The Oculus Rift is largely responsible for VR’s renaissance Back in the 1960s, VR was little more than an arcade booth that consumers would stick their heads into. These booths, nicknamed Sensorama, were designed to only play short films, but they can be thought of as the original beginnings of virtual reality. Created by Morton Heilig, a cinematographer, the Sensorama was lightyears ahead of its era. The technology originally gave viewers the sensation of riding a motorcycle through the streets of Brooklyn, although four more films were developed throughout its lifetime. The technology was revolutionary as it not only used the machine to give viewers a first-person perspective, but it also used vibrations, smells and sounds to completely immerse whoever was watching the clips. Unfortunately, as with many revolutionary technologies, it simply cost too much to maintain and was eventually shelved. The problem wasn’t the technology itself, however. It was that there was no understanding on how to sell it. This is a problem that many still have today. Virtual Reality in the 21 st Century VR has developed at an exponential pace in the last seven years and it’s largely thanks to one man – Palmer Luckey. While the controversial, Trump-supporting founder of Oculus VR has since been ousted from the company he built, it was his drive to fix everything that was wrong with VR that led to the reinvention of the technology. Starting out in his parents’ garage in 2010 at just 17, Palmer built one of the first commercially-viable VR headsets that featured a 90° field of view. This may not sound hugely impressive, but this breakthrough is what led to consumers thinking about VR the way they do today. The technology that Palmer developed would eventually lead to the Oculus Rift, which is by far the most recognisable VR headset currently on the market. By the September 2017 | 49