Pulse Cinemas Showcase
Pulse HQ now bristles with Crestron automaton
Let ’ s Keep It Digital
High-quality projector brand , Digital Projection , joined the Pulse family last year and the next step in this relationship is for both companies to push the maker ’ s 4K capabilities .
According to Pulse , Digital Projection has now developed what will be the installers choice of high-end performancefocused projector solutions . As we go to press , the Pulse team is busy measuring up for this latest upgrade so that Digital Projection ’ s 4K offering can sit proudly within the company ’ s flagship cinema . At half of the cost of the large cinema ’ s current projector , Simon Schino , internal sales manager at Pulse , comments : “ Digital Projection offers some impressive numbers , but until you experience what we have , I ’ m not sure I ’ d be able to articulate the level of performance you ’ ll be able to achieve at a pretty modest budget . Be sure and come and check it out when its ready .”
BenQ Heads Up Cinema Packages
Additions to the Pulse family have been coming thick and fast recently with the company also adding the respected BenQ name to its projection line-up . Offering an affordable option , without compromising quality , Pulse is focusing in particular on the manufacturer ’ s two new 4K models . The W11000 lamp based 4K projector retails for £ 4,550 ex VAT , while the X12000 LED based 4K projector goes for £ 6,150 ex VAT , margins of 35 % are achievable on both says Pulse . The range offers Pulse Cinemas ’ support , calibration expertise and are also THX and ISF approved .
BenQ projection will also provide the projection muscle in Pulse Cinema ’ s new affordable complete cinema packages . These packages allow installers to purchase a complete home cinema kit including projection , amplification , screen , acoustic treatment and Kaleidescape system at price point beginning from around 17K end-user price . The idea is to spread the net wider client base wise , whilst still maintaining margin for the dealer and a high-quality result .
Crestron Takes Centre Stage
Pulse has had a long-term relationship with the Crestron automation brand , long believing it to be the best fit for its AV offerings . This relationship was cemented when Crestron took the unusual step of appointing Pulse as an official Crestron reseller . Normally preferring to handle its own distribution , the move was seen as a big endorsement of the Pulse brand and the logical conclusion to all of this of course was to have Crestron fully installed right throughout the facility . From front door , the reception area and the cinemas , Pulse HQ now drips with Crestron tech . The idea was not only to show the automation abilities of the brand , but also show how the cinema could provide an immersive experience , and remain connected to the rest of the house so users can still answer calls , take deliveries and other interactions common across a normal family home .
Keeping Installer ’ s Options Open
As home cinema grows as a concept , Pulse has moved to accommodate a wider range of choices , introducing the affordable packages it now provides at EI Live ! starting at 17K end-user price . Another way to keep options open is the Pulse clearance list , often a good way to find a bargain .
Mike says : “ Here at Pulse Cinemas we often receive calls from dealer / installers communicating feedback from clients that want everything , but at a set price . Feedback from dealers is often along the lines that they want the best , but don ’ t realise this comes at a price . The clearance list exists for these rarer occasions and has products that will help to achieve the performance , but at a reduced price .”
Come Out Swinging With Pulse Cinemas
Always a big supporter of industry events , Pulse Cinemas has also recently announced the launch of its AV industry Golf Day . Organised and promoted with the aid of Essential Install magazine and CE Pro Europe website , the Golf Day will be a chance to relax with industry colleagues , make new contacts as well as play a little golf . Veterans of Pulse ’ s previous Golf trips , will know things can get quite competitive . So get practicing and keep an eye out for more details .
6 | June 2017