Essential Install On The Pulse | Page 5

Pulse Cinemas is about to get Digital Projectio 4K upgrade
Pulse Cinemas Showcase
StormAudio is ready to whip up some excitement in the main cinemas
Dealers were impressed with the new affordable home cinema packages
Pulse Cinemas is planning a trip to Galaxy Studios , home to StormAudio and Wilfried Van Baelen , inventor of Auro3D
Going Down A Storm !
Another recent addition to the Pulse family is the StormAudio brand , born from the same team which created Auro 3D , but now a separate entity in its own right , created specifically to deliver high-quality performance into 3D-enabled home cinemas .
StormAudio aims to deliver the ultimate in high-end immersive audio and supports Auro- 3D , Dolby Atmos and DTS : X across a range of 16- and 32-channel audio preamp / processors , a 16-channel integrated processor and 8- and 16-channel power amplifiers .
Mike explains : “ Adding StormAudio was a difficult decision ; we are a loyal company that doesn ’ t change brands for changing sake . The forward-thinking nature of this business means that our distributed brands need to share our desire to always be one step ahead .
“ Anyone that has been lucky enough to visit the Auro 3D head office at Galaxy Studios in Belgium ( StormAudio ’ s sister company ) will know how seriously they take achieving audio perfection .”
Charlie McClarron , UK sales manager for Pulse , was keen to announce that he and the Pulse team plan to repeat the successful trip to Belgium this Summer offering dealers a new opportunity to experience this quite incredible facility .
Having visited the facility on two occasions , EI can confirm that it really is worth the trip , getting so close to where one of the leading 3D audio formats was created gives real insight and now the company has StormAudio in its locker as well , it should be a great trip . Galaxy Studios is simply , for a movie or audio fan , one of the must-visit facilities on the planet .
Showing Some Class At EI Live !
Despite a busy time at company HQ , Pulse Cinemas also found time recently to present a new concept for the company at EI Live !; a range of affordable cinema packages , which went down a storm .
Mike says : “ Signing up to any show or event is always a time of much uncertainty . Having been a part of many disappointing events in previous years means that we often agonise long and hard before spending money . The recent EI Live ! show was a platform to show off our latest products and concepts . We are delighted with the feedback and business achieved after the show . We ’ d like to congratulate the whole team behind the show for their tireless work in making sure it was such a success .”
The show was doubly successful for Pulse Cinemas as the company was delighted to pick up two gongs at the Smart Building Awards held at the end of the first day of the show .
The company was rewarded for a high-profile effort supporting its dealers , offering training and delivering one of the best demo sites in the UK by being presented with the Distributor of Year Award . The other Pulse award of the evening went to Charlie McClarron who won Best Sales Person of the Year for his efforts in supporting dealers and helping them create exciting experiences for their clients .
This is not the only award Pulse has picked up in recent times , however , with the company also being thrilled to be awarded the title of World Distributor Of The Year by Screen Research .
The addition of StormAudio has added extra fire power to Pulse ’ s offering
Simon Schino ( centre ), Charlie McClarron ( right ) and newest Pulse team member Stephen Carr , celebrate two award wins at EI Live !
June 52017 | June | 52017