Essential Install On The Pulse | Page 2

Pulse Cinemas Showcase Pulse Cinemas: Building The Brand Stand by for a cavalcade of Pulse Cinemas news, involving upgrades, show triumphs, new team members, awards and even a birth! Sit Down And Listen To James Pulse customer David Crozier and his new James Loudspeaker addition to his home cinema 2 | June 2017 Pulse was thrilled recently to pick up the distribution for the James Loudspeaker brand and has been busy making the necessary changes to its small and large cinema demo room to integrate its new partner. So what advantages does the new addition to the line-up deliver? Mike Beatty, company MD, says: “We have recently made some enormously critical decisions to ensure Pulse Cinemas continues to prosper in what has been a challenging period. In our opinion, fl ying out to San Francisco in the middle of an uncertain time to agree distribution on James Loudspeakers will prove to be one of the company’s most important decisions to date. “Hearing the speakers in our updated cinema rooms has fi lled the team with massive confi dence. Our technical director, Kapes Patel, has worked tirelessly to make the necessary upgrades and we are convinced that dealers experiencing these will see and hear not only some impressive sonic improvements, but also a range of speakers that will offer the much-needed dealer exclusivity and achievable margin expectations that dealers now demand.”