Essential Install May 2017 | Page 77

Essential Install | Products Products A Huge Helping Of AV And Automation Innovation Installers looking to get involved in the retail world have the impressive Videotree mirrored screen to call on Climb The Tree Of Retail AV Success Specialist TV maker Videotree has announced the launch of a fresh model into its range of high-performance and attractive sets with the impressively proportioned 98in 4K Lifestyle, designed specifically for high-impact use in the retail world. The maker says the challenge to deliver an unforgettable experience to the retail fashion consumer is met with the Videotree 4K Lifestyle, described as a revolutionary in-store display concept that offers powerful retail enhancing capabilities and a competitive edge. The mirrored unit utilises pioneering body-mapping camera and tracking software to project different apparel directly onto the customer’s reflected image. The idea is to deliver a dynamic, hassle-free shopping experience that excites and motivates the customer, fires their loyalty and provides an experience on-line shopping just can’t match. The new screen is available in a wide range of finishes to complement any retail design scheme and enrich the customer’s corporate identity. More Information: Videotree +44 (0)1932 267797, www.videotree.com Feel The Serenity Home cinema seating specialist, FrontRow, has added a new Serenity model to its range, designed for maximum style and comfort. Featuring a more contemporary design, dual motor controls to adjust the recliner and headrest independently and a USB charging port, the maker says Serenity retails from £1,275, offering a competitive price, but decent dealer margins too. Serenity seats feature a dual motor to independently adjust the headrest as well as recliner, supporting the end-user in an optimum viewing position. In addition, the seats now feature contemporary polished chrome feet and USB ports for charging smart devices with home control and gaming controllers. The seats also incline for close-to-wall operation. The maker says top quality leather is used throughout the upholstery and the colour range now includes an elephant grey, sunshine yellow and orange, as well as black and red. Serenity is also available in fabric with a number of more subtle hues and a range of textures. Accidental damage to the upholstery is included in the comprehensive five-year warranty. With several Serenity modules to choose from, with or without arms, many straight or curved seating configurations are possible. A new ‘chaise’ module can be added to the end of rows and a loveseat can be incorporated within the rows of seating. More Information: Front Row +44 (0)1892 552561, www.frontrow-seating.co.uk The Serenity model is the latest model in the range of seating which includes the Classic, the Italian leather Prima and the Modern May 2017 | 75