Essential Install May 2017 | Page 20

WINNER MANUFACTURER OF THE YEAR 7 PRESENTED BY ESSENTIAL INSTALL MAGAZINE HDANYWHERE HDANYWHERE continues to be the true challenger brand within the video distribution category, with 2016 marking the company’s tenth birthday. This was marked with an Apple-style keynote event (X) at the Odeon Manchester Printworks (the City where HD was founded), where HDA announced the launch of 10 new products and a free integrated control system: uControl. 2016 is a year that has seen a complete reboot and regeneration of the HDANYWHERE brand and product lineup. Launching ten new hardware products is no mean feat, particularly when introducing a completely new design language, new materials and attempting to elevate the perception of the brand into a more premium mind-space. In addition to new products, HDA have launched the ‘Beyond The Box’ business support initiative - a selection of value-add tools and services, free and exclusive to dealers (whom HDA call ‘HDA PROs’) designed to aid the growth their business.