Essential Install | Habitech
The Greatest Sound On Earth
When every garden is fertile ground for sound,
make your pitch with Sonance, the world’s
original and most innovative custom speaker
brand. Habitech’s Jonathan Pengilley surveys
the winning options.
Sonance has
consistently been
voted best outdoor
brand by US
integrators
(source CE pro)
Sonance amps
combine lots of
power with EQ
curves custom
designed for its
speaker systems
16 | May 2017
Here’s a bigger business no brainer. You’ve been building
great relationships with your best clients: winning their
trust, cultivating their appreciation of your skills and
professionalism. So why not convert all that goodwill into
new business with an irresistible plan to extend the range
of your work beyond the walls into the garden. My hunch
is that when it comes to pitching the idea of entertainment
al fresco, you’ll be pushing at an open door.
This is because your wealthy baby-boomer clients are
already on-message. Together with their ‘Garden Force’
brethren they will no doubt have contributed to the £5
billion* invested in UK gardens annually and be among
the 45%** of garden shoppers who treat the garden as
an ‘extra room’. What’s more as upgraders – according
to the 2016 UK Houzz Landscaping Trends Survey – their
top targets for improvement will be outdoor structures,
systems and equipment, rather than things horticultural,
because, says the survey, the Brits are more likely to be
found resting on their derrieres in gardens rather than on
their knees cultivating them.
Complete The Dream
So here’s your opportunity on a platter: if your clients have
already transplanted their home comforts with a built
environment of hardscape, decking, patio, lights and the full
barbeque ensemble, you’re in pole-position to complete
the upgrade with glorious sound quality. And if, as the
market suggests, they’re about to order in the diggers,
now is the time to be planting your skills alongside.
Either way your vision of discreet, controllable, full-range
audio in any space will be more vividly rendered and more
successfully delivered if you’re quoting from the book of
Sonance, America’s favourite custom speaker brand.
No Garden too big,
no planter too small...
The vast selection of design tools available from Sonance
Outdoor is engineered to embrace every install scenario.
Ruggedly built and expertly-voiced, its all-weather on-wall,
in-wall and all-terrain sat/sub speaker options – together
with custom-equalised amplifiers – can be combined in
systems offering dynamic, detailed and consistent full-range
sound quality at virtually any volume level in any space.
Whether you’re designing for a small patio garden or a
golf-course-sized estate, Sonance Outdoor will scale to meet
the challenge. It’s tested and approved by the world’s most
demanding market, so don’t be distracted by imitations:
bring us the terrain and we’ll cover it with the performance of
a genuine audio original, complete with a provenance that
extends back to the very first architectural speaker.