Essential Install June 2017 | Page 9

Essential Install | News Optoma has appointed Into AV Optoma 4K Appoints Into AV As Its Distribution Partner Into AV has been appointed as the distribution partner for Optoma’s 4K UHD projectors, focusing on the custom install market. The company has more than 15 years’ experience in the home cinema market and brings extensive expertise and products that complement Optoma’s 4K UHD models. Carl Knichel, a director at IntoAV, said: “Having developed a strong presence in the home cinema channel for several years now, we are delighted to add Optoma 4K UHD projectors to our portfolio to be able to offer a one-stop home cinema solution to our customers.” Tyrone Hammill, retail channel manager at Optoma Europe, added: “Into AV will provide excellent regional focus and support for home cinema dealers and custom installers. “Our 4K projectors, that IntoAV will be supplying, represent a genuine major breakthrough for the home projection market. They will be the first affordable 4K UHD projectors on the market displaying the full 8.3M pixels and are significantly more compact with a smaller chassis than all other 4K projectors. We look forward to working closely with the team at Into AV to bring these best-pound- for-pixel 4K projectors to the market.” More information: Into AV +44 (0)1438 311625, www.intoavdistribution.com Habitech Adds Wisdom Audio Wisdom Audio is now available from Habitech Habitech has signed an exclusive distribution agreement with Wisdom Audio to distribute the brand’s range of high performance loudspeaker systems to the UK and Ireland. The distributor is offering two levels of trade relationship: ‘Wisdom Approved’ and ‘Wisdom Partner,’ and the distributor’s upgraded demonstration facilities will be operational by September 1. The line-up includes the flagship Wisdom Series of active line- source designs, the comprehensive Sage Series incorporating active line-source and point-source designs, and the Insight Series of passive in-wall line-source and point source models. “We are thrilled to be partnering with Habitech for our UK and Ireland distribution,” said Wisdom Audio managing director Luc Guillaume. “We are now set to increase our presence and provide a higher performance entertainment solution in home cinema and living space and we’re looking forward to supporting Habit ech’s team in becoming a significant high-end AV supplier to the UK market.” Habitech’s sales manager Timmi Thorsen added: “We’re delighted to be able to offer Wisdom’s outstanding quality and versatility to our customers. Wisdom represents a major boost for Habitech’s home cinema proposition, complementing our high-end audio and video brands to complete the perfect blend of product choice, training and support. Our long search for an audio brand to augment Sonance at the very apex of home audio design has now been satisfied.” More information: Habitech +44 (0)1256 638500, www.habitech.co.uk habitech.co.uk June 2017 | 7