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Dutch audio brand
Marmitek has been
acquired by Vogel’s
Vogel’s acquires Marmitek
TV stands and mounts specialist Vogel’s has acquired Dutch audio
and smart accessories company Marmitek.
Vogel’s said that the purpose behind the deal was to position
itself more explicitly as a specialist in product-based solutions to
improve people’s experience of sound and vision both at home and
in the professional market.
Vogel’s added that by joining forces, both Eindhoven-based
companies would strengthen their brands and be able to improve
their market position and create new products and solutions for
audio and video.
In its statement, Vogel’s said that Marmitek would continue to
exist as a separate entity. It said that the acquisition would enable it
to use Marmitek’s knowledge and expertise in home entertainment,
while Marmitek would benefit from the Vogel’s international
distribution network.
Commenting on the acquisition, Vogel’s chief executive Gerdi
Vogels said: “I am very pleased with this acquisition. It is an expansion
that neatly complements our current activities. Through this
combination, both brands can increase their position in the market
and strengthen their distribution. In addition, we are looking forward
to using Marmitek’s product development knowledge and expertise
for future developments. With this acquisition, Vogel’s is spreading its
wings even further. It will offer us new opportunities in our sector.”
Commenting on behalf of Marmitek, sales and marketing director
Arthur van Horssen said: “This acquisition fits perfectly with Marmitek’s
current development stage. For 20 years, we have developed our
brand as specialists in smart audio and video solutions that allow
customers to do more in home entertainment. With this acquisition,
we are offered a wealth of possibilities to explore new markets and
apply our product development expertise more widely. After years of
pleasant collaboration between both companies, the acquisition now
offers us a major impulse for growth that will allow us to act on our
many ideas faster and more extensively.”
More information: Vogel’s +31 40 264 7400, www.vogels.com
habitech.co.uk
June 2017 | 5