Essential Install June 2017 | Page 54

Essential Install | Case Study: Elite Engineering Tahir explains that the project started out at a more modest level: “The original brief was to have one smaller videowall, but when it came to the specification stage we felt that would be a bit small and not impactful enough. Some of the biggest and best elements to the project were specified from the beginning including the TV glass and the displays dedicated to specific booth areas. “Creams like what we have done so much in Whitechapel that they would like to implement it across their 100 stores. The infinity walls and ceilings were added later, once the specification had begun and the project had started to take shape, with them turning into a major element of the overall design in the end.” So what are some of the project highlights? “We began the project with the AV concept in our minds, s