Essential Install | Case Study: Elite Engineering
Creams is a new franchise business retailing sundaes,
smoothies, juices and desserts with the Tower Hamlets
branch leading the way with this serious £500,000 interior
design investment. The centrepiece to the cafe is a 4x2
LG 47in 47LV35A-5BC video wall mounted on a Peerless
AV retractable videowall bracket for ease of installation
and maintenance. The system is controlled by a Kramer
VS-44HDMI matrix managing Brightsign hardware and
software, a Denon Pro Blu-ray player, a media PC and local
HDMI points for presentation. The display features Creams
videos as well as the ability to switch between inputs
throughout the day with a remote control.
Six other LG SM5K-B displays are placed around
the cafe in booths to relay content to customers. These
are also controlled by the rack system alongside an
Audac audio matrix for music reproduction. This can be
controlled by web OS with an iPhone or PC application to
change sources locally and import MP3s and microphone
inputs when required for special occasions with local
volume controls throughout the cafe.
Yusuf Rab, owner of Creams explains: “We wanted
to create a unique environment for our clients with
multimedia entertainment integrated into the interior
design throughout, but also to be able to offer bespoke
content packages as an added revenue stream for the
cafe. When we have birthdays with special messages on
the video wall and screens, the customer can provide
us with photos or messages which can be displayed at
an additional cost. It’s been a really popular feature and
the design as a whole helps us to attract a variety of
demographics throughout the week.”
The walls throughout feature innovative TV glass
tailored to fit the cafe walls and screen sizes, which
enables the screens to be seen when they are switched on
or becomes an opaque mirrored effect when they choose
to have no media playing in the cafe. Infinity mirrors
installed in the ceiling change colour on timers for added
interest for customers in by the counter area.
The downstairs area features a private dining room
available for hire or additional booth seating for busy
weekends. Another LG 65in 65SE3KB-BE display
dominates the space which is clad in TV glass and
specialist aluminium composite panels.
Pete Bayley, technical sales manager of LG explains:
“The installation is eye-catching and superb and shows
the screens and content off to its best. The video wall is
clearly visible from the street and draws people in with
its superb content, the large video wall and all other
peripheral screens were exceptionally easy to balance
even though this was only minor tweaking as they are
exceptionally well colour balanced out of the factory. The
video wall and the other screens were all on the LAN and
using LG’s propriety software, we were able to control fully
all aspects of the whole installation from more than one
single location.”
June 2017 | 51