Essential Install June 2017 | Page 16

Essential Install | Pulse Cinemas Pulse Cinemas Sets The Pace More serious up-grades have taken place at Pulse Cinema’s Stansted based demo facility. Check out what’s now in-store when installers and end users come to visit. Pulse was thrilled recently to pick up the distribution for the James Loudspeakers brand and has been busy making the necessary changes to its small and large cinema demo room to integrate its new partner. So what advantages does the new addition to the line-up deliver? Mike Beatty, company MD, says: “We have recently made some enormously critical decisions to ensure Pulse Cinemas continues to prosper in what has been a challenging period. In our opinion, flying out to San Francisco in the middle of an uncertain time to agree distribution on James Loudspeakers will prove to be one of the company’s most important decisions to date. 14 | June 2017 “Hearing the speakers in our updated cinema rooms has filled the team with massive confidence. Our technical director, Kapes Patel, has worked tirelessly to make the necessary upgrades and we are convinced that dealers experiencing these will see and hear not only some impressive sonic improvements, but also a range of speakers that will offer the much needed dealer exclusivity and achievable margin expectations that dealers now demand.” Speakers is not the only new addition to the line-up, as the market becomes more receptive to acoustic treatment and in truth manufacturers have upped their game in providing solutions that really work for installers, Pulse has