Essential Install | Habitech
Full Fidelity Transformation
When music sets the mood to consume, it’s time to refine your search
for distributed audio quality, says Habitech MD Jonathan Pengilley.
The new Sonance
Pro Series of
distributed audio
speakers raises the
bar with a range
so far above the
competition they’re
naturally perfect for
your pitch to high-
end hospitality
In the hospitality industry today, no new business plan
is complete without a ‘Guest Engagement’ strategy. It’s
a ruse which custom integrators will recognise: appeal
to your customers at a more bespoke level and you’ll
multiply the value and profitability of your service.
Three decades after the advent of CI, our fellow service
providers are catching on. Not only are they serving
up a ‘better burger’, it’s now flavoured with a finely
choreographed atmosphere of decor, textures, lights, even
scents – and of course music – all designed to convey a
greater sense of bespoke exclusivity, in an effort to win
deeper personal ‘engagement’ and repeat business.
The Rules Of Greater Engagement
Proof that ‘fully engaged’ customers are putting their
money where their heart is comes from business advisory
firm BDO, which reports that the more discriminating
‘boutique’ segment of the London hotel scene was the
highest performing in 2016. In Sweden, more
evidence of the power of atmosphere
to set the tills ringing – even when
the ‘engagement’ is a matter of
minutes – is offered by a study of fast
food restaurants, which showed that
Spotify’s ‘Soundtrack Your Brand’
service boosted sales. All the research
I’ve seen points in the same direction:
the right music, delivered in the right
way can positively influence consumer
mood and purchasing behaviour.
Set the controls perfectly and greater
16 | July 2017
engagement will bring rewards. Your pitch – especially
to restaurants and hotels in the burgeoning boutique
hospitality sector – is that the ideal blend of audio and
design, raised to a greater focus by the sublime qualities
of the new Sonance Professional Series speaker range,
will lend their businesses the exclusive atmosphere that
stimulates customer engagement.
A New Level Of Quality
The Pro Series transforms the distributed audio form
factor with a range of speakers so far above the
competition, they’re naturally perfect for your pitch to the
boutique trade. Now you can target your local hospitality
business owner with an audio system that shares their
ideals of high quality, distinctive character and bespoke
design. At last you can demonstrate that not every 100V
speaker has to look – and sound – like a brick. With the Pro
Series, you’re on the same design page.