Home Cinema Insight | Artcoustic
The Art Of Consultancy
Artcoustic looks to do far more than just sell equipment, but deliver
a full Home Cinema Consultancy service to installers and customers
alike. Company MD, Paul Cummin, puts Daniel J Sait in the picture.
Artcoustic believes
the best cinemas
come from
collaboration
Artcoustic does far more than produce a versatile range
of home cinema and media room speakers, the company
delivers a full range of Home Cinema Consultancy
services designed to make sure cinemas are easily
designed and executed no matter what the venue,
allowing installers to deliver predictable, professional
results every time.
Paul enthuses: “In this sector you cannot just sell a
great product, you have to add as much value as possible.
This is not just true for installers, it’s especially true for
us as suppliers. We helped specify, design and calibrate
over 100 cinemas in the last year; as a company we have
the experience, the knowledge and the services installers
need to deliver the right result every time.
“The great thing about designing a home cinema
to perform at its best, is that there are rules. Aspects of
design such as the correct size of the screen based on
room size, the distance the seats should be away from
the screen, the angles of the speakers, the amount of
amplification needed, all have industry recognised
parameters, so get these right and you are well on the way
to making sure each cinema sings as it should.”
So how are the best results obtained? Paul
argues: “Right from the start, all cinemas should be a
collaboration, that’s involving the client to find out what
they want, what their priorities are and then the installer
working with us to design and sell the system from the
ground up.
“All the best cinemas come from a situation where
we get as many eyes on the prize as we can, pool all the
best insight, information and ideas and work towards the
common goal of a kick-ass cinema.”
Artcoustic offers a full programme of site visits to
help plan the cinema in the first instance, technical
cinema design plans, 3D renders to share with
the client, help with the installation and follow up
calibration services.
Paul explains: “We can help installers create a
repeatable model for any cinema they ever need to
create, no matter what the size or type, as long as the
correct principles of cinema design are followed, the
results will be predicable and installers can concentrate
on including those little extra touches that make a
cinema really bespoke.”
8 | September 2016
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21/09/2016 12:19