Future Tech Trends | New Media Art
Barco Residential and NIIO offer the ability to create custom architectural digital canvases using a variety of the highest quality display and projection technologies
Barco and NIIO say that the bigger picture is a new category of visual installs within homes
One such manufacturer making inroads here is Barco Residential , which wowed attendees at this year ’ s ISE with a custom built New Media Art Wall featuring works by artists Ronen Sharabani , Refik Anadol and Jonathan Monaghan from Bitforms Gallery . In addition , Barco ’ s Ultimate Media Solution was used to show a range of different sources that could be manipulated through an intuitive user interface for a variety of entertainment or home office applications , at times also reverted to being one large digital canvas displaying original New Media Art – a new application Barco Residential is bringing to the market with partner , NIIO .
Simply put , Barco Residential and NIIO have been pushing New Media Art as an opportunity for the custom install industry , which Barco ’ s Tim Sinnaeve says received ‘ high praise ’ from key custom integrators and industry professionals at the recent CEDIA Business X-Change in San Antonio .
What Exactly Is New Media Art ?
What indeed . While there is no universal definition of ‘ New Media Art ,’ it refers to artwork created with new media technologies , including digital art , computer graphics , computer animation , virtual art and 3D printed sculptures . “ Just to be clear , we are talking about original art here , not digital representations of classic paintings ,” Tim clarifies . “ A 2016 study by Art Economics puts the value of the global art market at 63.8Bn $,” he continues . “ Works valued at 1M $ represent 57 % of that value , but less than a per cent of the transactions . With 38.1M transactions we are of course still talking about a very large number of transactions . Within that , Barco Residential and NIIO believe that New Media Art has a bright future . As technology progresses , a growing number of artists are expected to embrace the concept .”
Tim states that museums and collectors alike are showing increased interest – some museums are even appointing curators dedicated to New Media Art – and expects that a growing number of young artists will embrace these art forms .
This all points to a great opportunity in New Media Art , but where does the custom integration industry fit in ? Barco Residential and NIIO are confident that it represents a dual business opportunity for the industry . “ On the one hand , the unique opportunities and challenges New Media Art offers are a great match with the skillset of the custom integrator ,” says Tim . “ Buying New Media Art is more complex than buying a painting or sculpture . You could be getting a hard drive or computer and a certificate . Then there ’ s exhibiting the work . You need to invest to display it properly , with hidden costs financially , plus time and effort . Today , artists are often limited to flat panels in one aspect ratio in a number of standard sizes , with quality being an issue given that it is meant to be presented ‘ as the artist intended ’. Finally , preservation is also a challenge . How do you manage technological obsolescence , for example ?”
10th-11th May 2017 , Sandown Park , Surrey . Sponsored by March 2017 | 15