Essential Install August 2017 - Page 77

Essential Install | Products Products A Huge Helping Of AV And Automation Innovation SI’s variable aspect ratio screen Transformer Screen Innovations Now Shipping Transformer Screen Screen Innovations (SI), known for its ambient light rejecting screen technologies such as Black Diamond and Slate, announced it is now shipping its unique variable aspect ratio screen, Transformer. First introduced as a concept screen at CEDIA in 2015, Transformer impressed the industry with its simplistic method of displaying multiple aspect ratios without utilising any masking material. “Masking has been an integral part of projection screens for decades, because they are a simple solution to a problem; not all content has the same aspect ratio,” says Skyler Meek, director of marketing at SI. “However,” Skyler continues, “they are unnecessary. Instead of covering the screen with obtrusive draping systems or masking panels, we have created a screen that transforms, seamlessly changing its shape, depending on the type of content the viewer is watching.” Transformer aligns well with SI’s philosophy for simplifying the customer’s viewing experience. When Zero Edge was introduced to the industry in 2011, it offered a new presentation for projection screens. Compared to the traditional velvet-wrapped frame, Zero Edge eliminated the large extrusion in favour of a smaller ultra-thin bezel, similar to that of today’s flat-panel TVs. In keeping with the minimalist design, in 2015, SI unveiled Zero-G, an all-new approach for how a motorised screen could be presented in a room. Zero-G screens appear to ‘levitate,’ with no visible black drop material in between the viewing surface and the cassette. Rather, the screen is suspended by colour-matched Dyneema cables. These innovations have culminated into Transformer, allowing SI to modernise traditional masking screens after nearly 3 years of development. In addition to designing incredible displays for their customers, SI also strives to reduce installation time and complexity for the CI channel. SI’s engineering team looks to deliver integrators a streamlined installation process, with a simplified method of packing and pre-construction. “The number one complaint I hear from our dealers is the masking installation process is too complicated and time consuming, sometimes averaging a full day or more. We feel Transformer will make all masking screens obsolete, bringing beauty and simplicity to our dealers,” said SI CEO Ryan Gustafson. Transformer is available in custom sizes up to 235in (7,315 mm) wide, equating to a 254.5in (6,464mm) diagonal in the ‘ultra-wide’ 2.40:1 aspect ratio. Customers can also choose different materials such as Slate(ALR) and Pure, both of which are available in acoustically transparent varieties, allowing speakers to be concealed behind the screen. From the factory, Transformer ships with pre-programmed default positions of 16:9, 1.85:1, 2.35:1, and 2.40:1 with user adjustable customisations for any of these positions. SI worked diligently to make certain the unit remains extremely quiet, with a focus on friction free motion wherever possible and utilising Somfy Sonesse RS485 Quiet Motors. The new screens will be available in the UK from Invision UK. Screen Innovations +1 781 762 9300, August 2017 | 75