Essential Install | CEDIA
Stay On Top
With Market Research
Andy Bell, managing director of CEDIA member company
Trusted Technology, discusses the significance of market research
and the benefits of taking part for home technology industry.
CEDIA’s Size and
Scope survey will
define key aspects
of the industry
To capitalise on the future takes investment, so it’s
important to ensure that investment is made in the right
way. I’m sure like many CEDIA members the investment
is made from the business owner’s own pocket so it’s vital
to ensure we invest well and focus on the right area of our
business, as well as reaching the right audience.
Market research affects the business decisions that
we make. Whilst gut feelings are a valuable barometer,
nothing beats the facts. Someone more intelligent than me
once said: “without data you’re just another person with
an opinion” and I think that statement stands very tall with
market research and CEDIA’s Size and Scope survey.
At Trusted Technology, we have a commitment to all
of our Engineers that we will invest 20 days off the road
for training, which costs us as a business around £50k per
annum. This investment isn’t taken lightly, and those 20 days
of training are given to what the business feels is going to be
the next ‘curve’ in our industry. This is why market research is
so important to us – we want to be ahead of the competition. also a good way to see what, for example, the average
‘Home Theatre Install’ is in the UK.
I’m really excited to see the result. This survey should
give an invaluable insight into where our industry is
heading and, of course, where it has been. We are
investing heavily into our business and whilst we have
made these investments on how we personally see the
industry, it will be great to get an insight into a genuine
piece of market research, if nothing else for our sanity.
My personal predictions on the outcome of the
survey are that there will be a huge rise in the amount of
manufacturer-led apps installers are increasingly being
asked to integrate. I personally see this as only a good
thing as they generate awareness for our industry and
make technological advancements even more accessible.
I also think that as people spend more time with family
and friends in their homes, as opposed to going out,
there will be a surge in home theatres and outside audio
and visual installations.
CEDIA Size And Scope Survey Have You Made Your Mark Yet?
CEDIA is welcoming companies within the home
technology industry to take part in the CEDIA UK Size and
Scope Survey following a partnership with futuresource.
We have a commercial arm of our business at Trusted
Technology and have taken part in something similar
before, which did assist the business in investing in
projects and training we maybe wouldn’t normally have.
We wanted to take part in CEDIA’s Size and Scope
survey this year as we felt it was the only way we could
understand the direction our industry was heading. It is
The more people that complete the Size and Scope
Survey the more accurate the data will be which allows
business owners to make more informed decisions
instead of ‘best guesses.’ I would definitely encourage
other industry professionals, both CEDIA members and
non-members, to give up 20 minutes of their time and
take part in the survey. It will be for everyone’s benefit.
More Information: Trusted Technology +44 (0) 330 088
1844, trustedtechnology.co.uk
August 2017 | 55