Essential Install April 2017 | Page 9

Essential Install | News News Desk A Full To Bursting Smart Building Bonanza Pulse Cinemas has been appointed as James Loudspeaker’s UK distributor Pulse Cinemas Signs James Loudspeaker And Vicoustic James Loudspeaker has announced the appointment of Pulse Cinemas as its distributor for the UK and Ireland, while Pulse Cinemas has also taken on UK distribution of Vicoustic’s range of acoustic panels for the Hi-Fi and home cinema markets. “Representing James here in the UK is a real honour for myself and the entire Pulse team,” stated Pulse Cinemas managing director Mike Beatty. “After visiting the company’s headquarters in Napa, California, we were able to get a first-hand look at James’ astonishing capacity to engineer and manufacture custom speaker solutions for integrators. “We will be incorporating James products into our showroom facilities in order to best demonstrate the brand to our loyal dealers/ installers and their clients. James Loudspeaker’s commitment to producing the very best sound from just about any form factor will ensure that this brand is ideally positioned with the finest AV dealers in the region.” Speaking about t he Vicoustic announcement, Charlie McClarren, UK sales manager at Pulse Cinemas said: “In addition to the acoustic panels, Vicoustic provides a range of building and construction products. This will allow us to assist our dealers in not just making cinema rooms look and sound amazing, but to build them too. This announcement means that our team can now offer a complete design service for dealers wanting support with full acoustic proposals, designed by fully trained acousticians.” More information: Pulse Cinemas +44 (0) 1279 647039 www.pulsecinemas.com 10th-11th May 2017, Sandown Park, Surrey. Sponsored by April 2017 | 7