Essential Install | Case Study: AVS Systeme AG
The museum also features a journey
through world footballing history
10th-11th May 2017, Sandown Park, Surrey. Sponsored by
But what about the venue for this latest AV adventure?
Thorsten explains: “The highly-anticipated FIFA World
Football Museum in Zurich is a three floor journey
through the history of football, charting key moments
in history and looking at cultural and social impacts of
the game. Leading up to its opening, we were briefed
with fitting an AV spectacular in every location to display
impactful presentation systems, world first installations
and real time multi lingual translation.
”The brief specified having the best products available
in their class, from the high resolution displays to the
largest bandwidth streaming systems. We obliged by
securing the first installation of SiliconCore’s Lavender
1.2mm LED display with three 2400 x 1350 resolution
screens. These feature the first front service access LED
system to be installed with a pixel pitch this small.”
Thorsten adds: “The Sportsbar 1904, located within
the museum, quickly became a central hub of activity
for both museum visitors and the general public,
using the SiliconCore displays to showcase a complex
range of content including up to 16 matches being
streamed simultaneously. The screens needed to
adapt to additional content such as FIFA show reels,
advertising and presentations, as the layout of the space
also needed to adapt and transform to accommodate
evening conferences.
“The design and placement of systems installed within
Sportsbar 1904 have helped the museum maximise
extra revenue opportunities. The space is predominately
aimed at business professionals as the perfect location
for daytime meetings and private hire for evening
functions and can be transformed into a conference
suite. FIFA also uses this for entertaining its VIP guests.
The three-direct view SiliconCore LED displays create
an immersive presentation environment and due to the
seamless nature, there is no risk of crucial data getting
lost in the bezel. The system enables the content to be
updated easily by the in-house team, enabling additional
revenue streams to be maximised through advertising by
complementary brands.”
Thorsten also explains that with a viewing distance
of less than one metre, a 160° viewing angle and its
seamless design, the displays were a good match for
the project as close proximity viewing was an essential
requirement with the bar seating literally inches away
from the displays in order to maximise space in the
area. To enable this, SiliconCore developed the first
front service access solution for a pixel pitch this small,
allowing the displays to be placed less than 200mm away
from the back wall.
Thorsten continues: “Sustainability and optimised
total cost of ownership were big considerations for
FIFA, which dictated all of the product specification
for each gallery area. The SiliconCore LED Display was
desirable as the Common Cathode technology reduces
power consumption by 40%. All the projectors within
the main museum are lamp-free, also saving power and
significantly reducing maintenance with no consumables
to monitor or replace.”
SiliconCore’s Common Cathode also means very
little heat is generated by the screens, so no additional
cooling infrastructure is needed and visitors can sit near
to the screens and stay comfortable. The maker also
quotes an extended lifetime of 100,000 hours and a low
maintenance requirement.
Ease of operation was another crucial factor so AVS
worked with Grassfish, specialist in digital comms systems
for retails and visitor environments, to create an info
system touchscreen control panel that grants access to
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