Essential Install April 2017 | Page 52

Essential Install | Pulse Get The Pulse Package At EI Live! Both the W11000 and W12000 offer features such as lens shift for ease of installation EI Live! will be the launch pad for a completely new offering from Pulse Cinemas as the company introduces home cinema packages which offer high-performance, but at a very competitive price point. Charlie McClarron, sales manager at the company, explains: “The idea came from us looking at our product portfolio and realising that we can put together some amazing cinema packages for even the smallest budgets. I think the dealers are going to be very surprised with how much it costs! We are also very confident that our competitors wont be able to put packages like these together, with the comprehensive nature and quality of product we are offering, at the price we are going to do it at.” 4K machines from BenQ are going to feature in Pulse Cinema’s new affordable project packages 50 | April 2017 HEADLINE SPONSOR But the company has promised that despite an aggressive price, dealers won’t miss out on making a profit. Mike Beatty, company MD, explains: “We want to provide new opportunities to our supportive dealers. We are still giving an impressive margin across the whole cinema system (the same they would earn if this was full price) to show everyone that Pulse can help with any cinema at any budget. “The market is seeing a lot of developer and MDU work at the moment, where budgets can be tight, so to help our dealers in this space we have come up with this concept, which still gives the dealers a great chance to upgrade the system further, but will still amaze the client when they hear what they are getting for their money.” Pulse argues that the time has never been better to attack the home cinema sector. Charlie says: “The home cinema market is doing very well at the moment. I believe that end users are starting to see the value of adding a cinema to their homes. I saw a report a few weeks back showing that adding a cinema to the home increased the value more than adding features like gyms and we would argue that the enjoyment factor for the whole family is way higher than other similarly priced home enhancements.” 10th-11th May 2017, Sandown Park, Surrey. Sponsored by