open. There's a few things they can do better - for example, I don't know why the paddock is closed off to the public. I think we should allow the public in to the paddock like they do in World Series or WEC. Let the people come close and see. I think that's one of the big downsides, and upsides, of F1. F1 is great because of its exclusivity, but it's been created as a brand over 60 years. If you're new, and you're trying to entice new audiences and reach out to the public, I think we should open it up and give them more access.
What Formula E is doing in terms of going to new markets like Uruguay, Miami, Moscow (though Long Beach is different because of its long history)?
For me a big upside of Formula E is that we race in the middle of cities. It's great to have a good media engagement program online, social media, etc. but you kind of sell yourself just by being in the middle of a city. You're putting yourself in the shopping window. They've done very well to get that concept going.
As a commentator, when you're driving do you ever feel like commentating on your own driving? Or do you think what the other commentators might be saying about you at that moment?
No, I tend to swear at myself a lot... I've been a commentator on and off since 2004, and that where as era with different fuel strategies. You constantly have to read the race, look at who's put what amount of fuel in and with the amount of laps and type of tires to think about, you're constantly watching. It means that automatically your brain is more conscious of looking at a race strategically.
You get a better understanding of the strategic scenario. It does help me when I go racing, myself. But you understand when people do an undercut, or you see someone else pit early, your brain instantly goes in to "strategy mode," thinking "Why has he done that? Hm, so he's going to come back and try something else later on." I find the commentary thing to be quite interesting from that standpoint.
Hm, so should we not publish that? Have I just uncovered your leading edge?