eRacing Magazine Vol 2. Issue 10 | Page 93

Paolo Aversa (UK) - Lecturer in Strategy, Cass Business School, London (MSc in Mgmt, Full Time MBA & Executive MBA). Research interests relate to determinants of performance in tech-based settings characterized by fierce competition & changing environments.

Ben Willshire (UK) - has over 15yrs professional motorsport experience. Worked as Managing Director of one of the world’s lead race track design firms. Now MD of Driven International Ltd, a consultancy business offering turnkey advisory services to various leisure & motorsport facilities

Bridget Schuil (ZIM) - CEO of Motorsport Sisterhood, an organisation that aims to increase the participation of professional women in motorsport. Also works as business development consultant and venture capitalist

Rebecca Zeitlin (UK) - MD of Starwing Strategy, a branding and comms agency specialising in sport and crisis management. She has written for Richland F1 and worked with international championships, sport sponsorship, Big Data analytics, and medical communications.

Paolo Callea (IT, UK) – involved in motorsport since more than 10 years. Currently he runs the CTC Motorsport Agency, supporting the industry in all marketing aspects. Main focus are event management and digital marketing. His latest project is motorsportdigitalmarketing.com, a live tool where brands can analyse their online performances

Deepali Ramaiah (USA) - Marketing strategist with an MBA in Global Marketing and experience in engineering services. An F1 fan since 2000, she is an occasional F1 writer for f1pulse.com with a keen interest in motorsport sponsorship. Also assists Fox Sports Asia with F1 weekend analysis

Craig Norman (UK) - Co-Founder, BadgerGP.com, Has had F1 in his life since he can remember & has channelled his passion for the sport to become an F1 writer for several publications, including Red Bull Motorsports and Vice Sports UK

Rosa Elena Torres (MX) - Driver PR/Media & global racing magazines. Lead Mexican female journalist in motor racing. Worked with drivers in different championships such as F1, IndyCar, Indy Lights, NASCAR, Grand-Am, British F3, A1GP, etc.