Having been an integral part of the NISMO brand for many years, which includes the creation of GT Academy back in 2008, Darren Cox, the brand’s Global Head of Sales, Marketing and Brand, has decided to depart from his present role.
The Briton, who joined the Renault-Nissan Alliance manufacturer 18 years ago, explained in a press statement that his decision to move on “ was not an easy one.”
Cox also stated that he had enjoyed the chances to work on many different projects, which had their fair share of challenges, successes and failures.
“I have seen GT Academy grow from a small European initiative to now embracing countries representing half the world’s population.
“I am equally proud of successes such as participating in the launch of Juke, managing marketing for Qashqai in Europe and being part of the team working to expand the Nismo Brand.
“While I am excited to take a new direction in my career, there is much that I will miss about my time with Nissan and I wish everyone all the best for the future.”
Further to his departure, NISMO will undergo some restructuring, which will be announced in due course.
Opinion – Alex Goldschmidt
Cox’s departure will leave a clear void in the NISMO ranks, as this forward-thinking maverick helped to make the world of endurance racing that little bit more interesting.
his “outside of the box” approach brought about a change in the way motorsport talent is found, and with GT Academy now turning gamers in racers, it has made a massive difference in the talent that can be found racing around the world.
Without his foresight, we would never have the likes of Gaeton Palatou, Lucas Ordoñez, Wolfgang Reip, Florian Strauss and Jann Mardenborough competing around the globe, representing one of the most noticeable brands in sportscar racing.
He may have ruffled some feathers along the way, but Darren’s efforts were not to be ignored, despite Andy Palmer’s departure to Aston Martin in September 2014.
Whatever Darren decides to do, I think credit should be deservedly given to a hard-working individual, who wasn’t afraid to say what he needed to, and when it was appropriate.
I had the pleasure to talk to him back at the LMP1 announcement in London last year, and he was engaging, and not one to mince his words.
I can only wish him all the very best in whatever he decides to do next, but thank you, Darren, for making motorsport a more interesting place….
Cox calls time on his NISMO adventure
Images: Nissan Motorsport