is that I manage to get a lot of people from racing and the motorsport world, but also a lot of people. These people support me in racing, but they don't know anything about it. I try to actually go and read what people are saying. I answer most of the time, so It's not like I'm just posting a picture and not looking any more. Many drivers just post a picture "OK good in qualifying, P5," then 2 hours later they post another picture and that's it. So I try to actually take the time to reply as much as possible.
DC: That keeps them engaged - it's working. How many followers do you have?
FR: On Instagram, something like 150,000 - a lot of people. Yesterday (Thursday) it was very busy, so I didn't have a chance to check and answer them. When I got back to the hotel and checked all the pictures, I saw there's an immediate impact of not replying. I drop from 50-60 comments on a picture. If you don't' answer them, a few pictures later, it's down to 20 comments. It's a lot of work, so I must be there.
DC: So it's a lot of work. But because of that, you're a good ambassador for the series.
FR: I'm probably one of the guys with the most interactions, for sharing on my team. But overall its the way to do it.
DC: And that's why we're talking, because you answered my request to interview you via an Instagram comment.
FR: Exactly. We're here now. In a different situation, if I didn't see any comments there wouldn't be anything. I got a personal sponsor I'm about to sign on in the coming weeks, which came from Instagram. I was just answering messages. We exchanged messages not about business, but it became a possibility and he thought about me because I was there.