Equine Transition #2 - Page 30

april 2019 | marketing a business

Equine Transition / 36

Think about where Jane spends her time. If it’s social media – which platforms? If she’s a professional lady and your service is professional services, LinkedIn might be a good place for you. If your product is beautiful and aesthetic, Instagram might be a good place too. Each platform has key demographics, which are worth looking at, but also use your thoughts and feelings here too – where is Jane hanging out? You can look at all the platforms in quite a lot of detail, but I tend to advise most people to get on Instagram and Facebook for starters – their size, scope and the functionality that keeps improving, makes them both must-haves (to put this in perspective, Facebook has over 2.3 billion monthly active users, and Instagram has over 1 billion monthly active users). For the other platforms, I would be a bit more selective and focus in on where you think Jane is spending her time. With Pinterest, Snapchat, Twitter, YouTube, LinkedIn and lots more, you want to make sure that you’re working with the platforms your customers are on.

This can and should be applied to magazines and websites too - especially if you’d be looking to pay for adverts. You wouldn’t necessarily be wise to spend your time and money on an advert for a child’s pony product in a professional magazine that focuses on competition riders. There would be some overlap, granted, but for the fee you’re paying you need to really look at this overlap, the features running in the issues, the people who you need to read it, and more. If you’re looking to work with magazines, most have a really good picture of their readers and will often share who their readers are with you.

Even if you go down the route of guest blogging for people, it’s important that their audience is going to be interested in what you have got to say… or else why would you bother? The people reading it won’t be interested and you’re wasting your time.

Where do Your Customers Hangout?