Progress
The College has taken many proactive steps to encourage gender diversity. Marketing
continues to support this process by using for example, diverse images in recruitment
strategies, blogs and case studies on College social media and College marketing activities
continue to promote diverse images across student recruitment, blogs, case studies and social
media campaigns. Successful activities included: #ThisAyrshireGirlCan and #WhatIActuallyDo,
‘This Man Cares’ (Care subjects) and ‘Man in the Mirror (Hair, Beauty, Make-up Artistry and
Complementary Therapies)
A trend increase of female enrolment in STEM subjects is evident. Year on year the number has
marginally increased from 12% in 2014/2015 to 13.5% in 2016/2017.
In the Curriculum areas of Care, Health, Education and Sport, and Creative, the number of
enrolments is weighted, overall, more to females than males
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