Entrigue Magazine December 2014 October 2014 (Case Cover) - Page 55

youngest designer to ever receive the honor. After a decade of designing for other labels, Betsey decided to make a dramatic change in her life and in 1978, she formed a partnership with Chantal Bacon and started the Betsey Johnson label, as it is known today. Designing for herself allowed Betsey the creative freedom to execute her vision to its fullest potential. The same year Betsey and Chantal launched their first retail store in the heart of Soho. In the early 80’s, they were one of the first to open a store on Melrose Avenue in Los Angeles, helping the street to gain its worldwide recognition as one of the best shopping areas of the 1980’s. Today there are over sixty-five Betsey Johnson stores worldwide. International expansion came in 1998 with the opening of the wildly popular London store. Entrigue Magazine | October 2014 55