Enlightenment Issue MADE Magazine - Page 47

MADEXXXX MADEINC DISCOVERING THE SCIENCE BEHIND BRAND BUILDING Branding has become more of a science than an art. Years ago, people used to follow large brands to gain insight on the next big wave. Nowadays these same brands follow individuals who set the trends and influence culture. With the popularization of branding on social media, it is easier to understand its fundamentals via brand strategists and marketers who lead the conversation on how to create and build various aspects of a personal brand. Here are some questions to ask yourself when developing your brand’s identity and voice. BRAND CHICAGO | A one-day branding workshop for budding creative professionals revealed the following questions to start building your brand. What are your gifts and who needs them? What are the S.M.A.R.T Goals for your personal brand? The first step to tapping into your God-given talents is discovering what they are and who could benefit from them. Identify what skills in which you are naturally gifted in. Although your brand’s goals will change and revise over and over, writing down Specific, Measurable, Achievable, Realistic and Time Sensitive goals will guide you to accomplish success intentionally. How do you identify your brand visually? What is the look and feel of your brand? What do you want to portray when someone comes across your logo, website or social profiles? Reveal key words that resonate with your brand. What are your social media objectives? How do you identify your brand verbally? What do you want to gain from social media and what are you contributing to be of value to your follwers? How are you effectively using it to meet you goals? Creating objectives for social media will help you create targeted content that resonates with your audience. What is the voice and tone of your brand? How do you want to come across? However it sounds, make sure it is authentic to you. What future short and long-term opportunities can you identify? Who is your target market? Who are you speaking to directly? Identifying the demographic you are speaking to will determine how to strategize to expand your brand’s reach. Identify low-hanging fruit as well as long term possibilities that you can take advantage of using the skills you’ve already developed. Devise a plan to prepare for these opportunities. Success comes when preparation meets opportunity. made-magazine.com | 47