Engaging the camera | Page 2

FITNESS MODELS A Photographers Perspective Andrew Rossington – Empowered Images Photography Andrew offers over 20-years experience in producing images that capture the essence of his subjects. He believes in “keeping it real” and provides an environment that makes people completely comfortable and gives people the opportunity to be themselves, express themselves and get captivating images. In recent years, Andrew’s focus on lifestyle, fitness and people has seen his services in great demand. Recent projects include the image capture for a fitness personality for her TV production, magazine covers and related marketing material. Andrew provides a unique experience that ensures everyone from “complete ‘beginners” to “seasoned professionals” will feel comfortable, empowered and rewarded by exceptional images. How are you going to “make it” in Fitness Modelling? Fitness modelling is an emerging genre and as such there are not a lot of people who have specialised in this area over the years. That is a good thing! It means there are many more opportunities for people that want to branch into this field and there is a lot less competition than say, in fashion modelling. In saying that, not everyone who is a fashion model can be a good fitness model and vice versa. One of the key factors is my belief is authenticity. There is nothing more powerful than an image that explodes off the page (or the screen) and really makes the viewer feel the image is very “real”. In fitness it is very obvious when someone is simply modelling a look and not living the moment. So “be it” don’t “pose it”. Another key factor is to understand the best way to show your body. Everyone has angles and a look that works for them. It is important to understand what works for you. Work with a photographer that helps you develop this and exploit it to maximum potential. For example, you'll need to learn and understand what positions present different parts of your physique – your abs, your shoulders, your back. Create a good rapport between you and your photographer. Work together rather than against them. Suggest things that may work and be prepared to adapt to differing scenarios and ideas. Communicate what is working and what is not. If it doesn't feel right to you then there is almost a 100% chance it will be reflected in the final image. If you feel you are being put in an uncomfortable position then communicate this and seek a change. A good rapport will come across in the images and give you both the outcome you are looking for. pg. 1 www.AEFM.com.au