Case Study: Insomnia Gaming Festival
The gaming
generation
Insomnia began as a tiny event for dedicated
gamers, now it’s grown into a phenomenon
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engage
E
very event has its own unique
logistical challenges. Few,
however, compare to the
challenge of providing thousands of
computers with powerful and reliable
internet for four days. This is the task
faced by Andy Smith, events director for
Insomnia, and his colleagues.
“I’ve done thousands of events in
many venues and this is the hardest
thing I’ve ever done, by some distance,”
he laughs. “There’s nothing that comes
close to being as diffi cult as this.
“It’s the infrastructure that you need
onsite; the power and the internet. If
Winter 2017/18 in association with GES